PRODUCT CARE AND CUSTOMER RESPONSIBILITY [/vc_column_text][vc_empty_space][vc_column_text] Product development includes not only the creation and launch of new products but also modification or updates to existing products and initiatives to introduce changes to the overall development program including quality improvements, reduction of time to market, enhanced collaboration with...
Research is obviously an important part of the process of developing, drafting and implementing a marketing plan. A good deal of research should be completed even before the company turns to settling on its objectives for the marketing campaign since the company will need to...
Lean manufacturing, often referred to simply as “Lean”, has been described as a business model focused on efficiently delivering high-quality products or services to customers in a manner that ensures value by identifying waste within the value stream and eliminating it whenever possible. While practitioners...
An important development driving companies to consider and embrace corporate social responsibility ("CSR") initiatives is the potential for stronger engagement with customers, an increasing number of which are seeking out products and services that address stakeholder needs, such as health focus or environmental responsibility or...