New Product Development in China

In an interesting and comprehensive study of new product development (NPD) in China based on information collected from 122 firms listed on the Hong Kong stock exchange found that the main goal among the firms was to increase market penetration and that the level of support of top management for NPD in China lagged behind Western companies as did the prevalence of use of cross-functional NPD teams.  To learn more download our report.

Written by agutterman

Founding Director of the Sustainable Entrepreneurship Project

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