Societal Culture and Product Development

It has often been suggested that societal culture
is a fundamental determinant of product innovation and this report describes
the work of researchers that have explored how differences in societal culture
may influence the way in which firms approach their new product development
activities and how they view long-term planning for selection, development and
commercialization of new products and technologies.  

Written by agutterman

Founding Director of the Sustainable Entrepreneurship Project

One comment

  1. Belstaff is headquartered in the UK, by the Italian Malenotti family holding . cheap belstaff CEO Manuele Malenotti In an interview with the Sunday Times said in an interview 。


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